Safelite Creates New Position: Vice President, Customer and Brand Strategy

Safelite Group has named Renee Cacchillo to the newly created position of vice president, customer and brand strategy. Cacchillo was formerly vice president of service delivery.

Cacchillo will help provide better customer and business insight by identifying new ways to listen to customers—for all Safelite business units, according to officials.

“Combining the customer service and branding functions under the same umbrella is truly an exciting and progressive move for our company,” says Tom Feeney, Safelite Group president and CEO.

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