Report: If It Involves Safety, Vehicle Owners Want It

Some in-vehicle technologies are more preferable to consumers than others. If it involves safety, owners usually want it, according to a report from J.D. Power.

“Technologies owners most often want are those that enhance the driving experience an safety, which are only available as built-in features rather than via an external device,” explains Kristin Kolodge, executive director of driver interaction and HMI research at J.D. Power.

Technologies owners desire include vehicle health diagnostics, blind-spot warning and detection systems and adaptive cruise control.

The five features consumers use the least are in-vehicle concierge, mobile routers, automatic parking systems, heads-up display (HUD) and built-in apps, according to J.D. Power.

The insurance industry is also keeping a close eye on which features are more popular, J.D. Power discovered.

“While some technologies, such as lane-departure warning, are making vehicles safer, the insurance industry is very concerned about the driver-distraction hazards caused by some of the other technologies,” notes Chip Lackey, senior director of the insurance practice at J.D. Power.

“In addition, technology drives up the repair and replacement costs,” he adds. “A slight bumper scrape that would normally cost a few hundred dollars to repair can catapult a claim into thousands of dollars when a park-assist camera or other sensors are damaged.”

The analysis comes from the J.D. Power 2015 Driver Interactive Vehicle Experience (DrIVE) Report. It measures driver experiences with in-vehicle technology features during the first 90 days of ownership.

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