AAA Mid-Atlantic Auto Glass to Be Rebranded Safelite AutoGlass

AAA Mid-Atlantic Auto Glass (AMAG) branding will quickly transition to Safelite AutoGlass as a part of the acquisition, says Melina Metzger, public relations manager for Safelite Group. Safelite Group, Safelite AutoGlass’ parent company, is acquiring substantially all the automotive glass repair and replacement assets from AMAG.

An additional announcement by the company has wider implications for the automotive glass replacement industry as Safelite will become the preferred partner for members of all Clubs associated with AAA Club Alliance for automotive glass repair and replacement needs.

“AAA Mid-Atlantic will communicate to AAA members seeking auto glass repair and replacement services on their website, or call their dedicated number, that Safelite is the AAA Club Alliance’s preferred partner for these services, and will then be directed to Safelite’s call center or website to schedule their service,” Metzger explains.

The transaction was completed at the close of business on April 8, 2016. Terms of the deal were not disclosed.

All technicians and customer service representatives will be retained as a part of Safelite Group’s acquisition.

“Tee Cambre, [vice president of business development North America at Club Assist] will certainly help temporarily with the transition of the business; however, he will remain with AAA and Club Assist,” says Metzger. “Brian VanWyk [formerly operations operations’ manager with AAA Mid-Atlantic] will transition to another role within Club Assist working with the AAA Northeast battery business.”

AAA Mid Atlantic Auto Glass officials declined to comment and referred to the press release from Safelite Group.

AMAG was a joint venture owned by wholly owned subsidiaries of AAA Club Alliance and Club Assist.

Clubs associated with AAA Club Alliance serve members in parts of 11 states and the District of Columbia: Connecticut, New Jersey, Pennsylvania, Delaware, Maryland, Virginia, West Virginia, Indiana, Kansas, Kentucky and Ohio.

This article is from glassBYTEs™, the free e-newsletter that covers the latest auto glass industry news. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Auto Glass Repair and Replacement (AGRR) magazine in print or digital format are available. Subscribe at no charge HERE.

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