South African Trip Centers On Auto Glass

A few members of Equalizer’s staff took a trip across the globe to South Africa. Why? To expand the company’s presence there and to work with some South African auto glass shops.

“[Our goal was] to expand Equalizer’s presence in Africa and help further our commitment to being the leading source for auto glass removal and replacement products in the world,” said Shauna Davis, global sales director.

Working in South Africa, photo courtesy of Equalizer

She and Peter Cascio, technical sales representative, went on the week-long trip and visited the company’s new distributor, Autoboys. Davis said this company shares the same vision as Equalizer of support, education, and innovation to the auto glass and panel shops they service.

Davis was pleasantly surprised by the knowledge base of the technicians there.

“South Africa exceeded our expectations. It is a country full of friendliness and a desire to better their installation practices. Our biggest wow moment, was that every technician we encountered knew the proper adhesive procedures including primers and drive-away time. However, looking in their toolboxes they have not been exposed to the latest tool innovations to help prevent damage to the vehicle, corrosion and personal injury,” said Davis.

Equalizer has already committed itself to more trips to South Africa within the year to further support and educate Autoboys on various auto glass tools and procedures the company uses.

“We can’t wait to come back based on the experiences of this trip,” added Davis.

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