Root, Inc. Announces Entry into Wisconsin

Earlier this week Root Inc., the parent company of Root Insurance Co., announced that Root is now available to the 4.3 million drivers in Wisconsin, making it the company’s 31st state.

Founded in Columbus, Ohio, Root Insurance says it is committed to changing the insurance industry using modern, mobile-first technology.

The Root app uses the technology in drivers’ smartphones to measure how they actually drive, making driving score the number one factor in a Root car insurance quote, not demographic factors such as age, ZIP code, or credit score. With Root, drivers are in control and able to manage everything through the app, like choosing coverages and filing a claim in minutes, the company says.

“We’re fundamentally changing and building a better car insurance experience,” says Root CEO Alex Timm. “This is an exciting and pivotal point for us as we expand our footprint to bring affordable, easy, and fair car insurance to Wisconsin’s drivers.”

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