Unique Video Showcases Windshield Repair Advantages

As new technology emerges, steep prices have the industry and its customers increasingly turning to windshield repair over total replacement. From saving time, money and lives, the National Windshield Repair Division (NWRD) of the Auto Glass Safety Council (AGSC) highlights the advantages and benefits of proper windshield repair.

In a recently published video, the NWRD explains that windshield restoration can restore the strength and much of the clarity of the glass while providing cost savings. Chips and cracks in windshields can be repaired easily.

“Why spend more time to replace glass that can be repaired?” That’s the subject of the video that utilizes a superhero to portray that message.

Windshield repair is a process by which air is removed with a vacuum and the break filled with pressurized resin before curing it with UV light. The video notes that windshields must remain intact for airbags to deploy correctly, in addition to supporting the roof in the event of a rollover.

Linda Rollinson, president of the NWRD, believes there remains much to do in terms of raising awareness for the benefits of windshield repair. And she says cost and time savings are becoming increasingly important as the price to fully replace windshields increases with emerging technology.

She says repair is certainly a route to consider, especially when taking into account the challenge of limited glass on the market.

“You need to know that repair is an option,” she says. “Too many people are too quick to replace when it could easily be repaired. I think it’s important that the public gets educated on repairs.”

“A repair can take anywhere from 10 to 20 minutes whereas a replacement, you’re tearing the car apart,” Rollinson says. “The cost of calibration is $300 and up, so there’s definitely a lot of time saved and a lot of money saved.”

“I think there still needs to be a lot of education for the general public,” Rollinson says of windshield repair. “I don’t think there’s enough awareness.”

With rising costs and supply-chain struggles, Rollinson expects the renewed focus on windshield repair to continue and even expand in the future.

The video is available in English and Spanish.

This article is from glassBYTEs™, the free e-newsletter that covers the latest auto glass industry news. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Auto Glass Repair and Replacement (AGRR) magazine in print or digital format are available. Subscribe at no charge HERE.

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1 Response to Unique Video Showcases Windshield Repair Advantages

  1. This is one of the best consumer educational videos for windshield repair I have seen. Especially with regards to ADAS equipped vehicles. Daily I talk with people who just have no clue to the windshield replacement cost of these cars. Very well done. Kudos NWRD & AGSC

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