Driven Brands Holdings Inc. will market its glass services under the Auto Glass Now (AGN) name starting January 2023. Michael Macaluso, executive and group president of paint, collision and glass, says the rebrand will be accompanied by a “technology refresh” set to enhance experiences for customers.
Throughout 2023, Driven Brands will migrate its locations under Auto Glass Now and introduce refreshed brand collateral online, in advertising, across new and remodeled facilities, and on its mobile service vans.
“Auto Glass Now is rooted in the legacy of local experts delivering personalized service, and is now focused on delivering a ‘wow experience’ by making auto glass servicing increasingly fast, friendly and convenient,” Driven Brands wrote in a news release. “As part of this rebranding, all facilities and mobile vans will be refitted with the industry’s latest tools and equipment to ensure quality auto glass repairs for any make or model.”
The company has approximately 175 locations and 700 mobile units, and on Monday, Dec. 5 announced that its list of 10 acquisitions now includes Discount Auto Glass.
“This rebranding, related technology refresh, and operational standardization give us not only a powerful brand positioning that will crystalize our differentiation as a national consumer-focused brand, but it also enhances the experience for both our retail and commercial customers,” Macaluso says. “Additionally, it gives us an incredible platform to continue our national expansion through tuck-in M&A activity and greenfield openings, which has helped us become the second largest player in the U.S. glass servicing category in just a few short months after entering this space. I could not be more excited to see what this talented team accomplishes under a single brand, uniform technology platform, and standard go-to-market approach.”
Auto Glass Now will continue leveraging Driven Brands’ shared services capabilities such as data analytics, direct-to-consumer marketing, procurement, and commercial customer relationship management including insurance and fleet relationships.
“As we scale our already rapidly growing national presence under one united brand, we will enhance our positioning with our already strong B2C customer base and begin to unlock a significant opportunity to enhance our B2B capabilities by extending our glass services to our existing insurance, fleet, and other commercial relationships within the larger Driven Brands portfolio,” Macaluso says. “We were proud to welcome all these leading companies into our auto glass family and to the Auto Glass Now brand. We’re excited to move forward together remaining rooted in the local approach to each community we serve and building on generational dedication to customer service.”