The Fix Network has partnered with Alfa Romeo Formula One (F1) Team Stake, enabling both brands to pursue new development and growth opportunities.
Fix Network provides collision, glass and mechanical repair services for the aftermarket sector. It operates various brands, including NOVUS, SRP, Fix Auto, ProColor Collision, Speedy Auto Service, and Speedy Glass US.
Officials say the move opens new marketing and development doors for Fix Network. F1 offers an international audience of more than 1.5 billion viewers, and Alfa Romeo will provide Fix Network with decades of expertise in aerodynamics, materials science and data analysis.
“We are thrilled to join forces with Alfa Romeo F1 Team Stake as F1 stands as the premier global motorsport,” says Fix Network president Steve Leal. “… Collaborating with Alfa Romeo F1 Team Stake offers Fix Network a substantial opportunity for worldwide visibility and brand establishment. This partnership will unlock new avenues for our products, brands and services, facilitating innovative connections with consumers.”
The Fix Network logo will be visible on the inner rear wing endplates of the C43 cars of Valtteri Bottas and Zhou Guanyu during the Qatar Grand Prix in Doha, Qatar.
