Auto Glass Now (AGN) recently won a marketing award for its “No Windshield” campaign. The Effie Awards recognized the company for its humorous approach to commercials and branding.
The campaign won a bronze Effie Award in the automotive aftermarket category for “Breaking Through in a Category Dominated by a Huge Competitor.”
Auto Glass Now’s “No Windshield” campaign showed what it would be like to drive a car without a windshield.
AGN launched the “No Windshield” campaign in the spring of 2024, depicting people driving windshield-less cars. According to company officials, the campaign shows how urgent windshield replacement is.
“We’re honored to be recognized by the Effie Awards,” says Kyle Ankrom, AGN vice president of marketing. “This campaign wasn’t just about auto glass — it was about highlighting how critical visibility is to reaching your destination safely. Every journey depends on what you can see ahead, and we’re happy to have sparked a meaningful conversation about that — and had a little fun along the way,”
The Effie Awards are recognized globally as the top award in marketing. Ankrom says winning one “demonstrates our brand’s ability to break through the clutter with humor, heart, and a message that sticks.”
