AGRSS Begins Education Program for Insurance Industry;
Meetings With Insurers Begin This Week

The Auto Glass Replacement Safety Standards (AGRSS) Council begins a series of individual meetings with key members of the insurance industry the week of January 11. The meetings are designed to help educate insurers about the AGRSS Standard and the benefits to consumers of using AGRSS-registered companies for auto glass replacement work.

Members of the insurance subcommittee of the AGRSS marketing committee will meet representatives from three insurance companies--State Farm, Allstate and American Family Insurance--to explain the AGRSS Standard and AGRSS registration process.

"We hope that all insurance companies will begin to encourage compliance with the AGRSS standard and to promote the benefits of using AGRSS-registered companies to do such work," said insurance subcommittee chair Steve Pierick of Binswanger Glass. "It is important that insurance companies understand the safety implications of the AGRSS Standard."

Pierick says additional meetings are in the works with a number of top insurers and that direct mail efforts are planned for all insurance companies involved in claims.

"Our goal is to make sure everyone knows how important AGRSS registration is," he said.

"Both reputable insurance and auto glass companies have a keen interest in vehicle safety," said Cindy Minon-Ketcherside of JC's Glass in Phoenix, Ariz. Minon-Ketcherside chairs the AGRSS Council. "Both of our industries are, in many ways, in the safety business. We need to make sure that customers are choosing companies that know about the AGRSS standard and comply with it."