The Automotive Glass Replacement Safety Standards (AGRSS) Council has
issued guidelines for the use of its council logo as well as the use
of the "registered company" logo. The lists below show each
logo and the guidelines for the use of each. The AGRSS Council felt
that the time was right to set and announce guidelines for the use of
its logos to prevent misuse by companies either intentionally or unintentionally.
"The AGRSS logos area symbol of our organization and the hard
work every member and registered company has done to make AGRSS succeed,"
said Cindy Ketcherside, chair of the AGRSS Council. "By issuing
guidelines for the use of our logos, we are ensuring the preservation
of our integrity and the reputation we have established, as well as
that of those who are registered members."
Both the AGRSS Council logo and the AGRSS Registered Company logo are
intellectual property and must be noted with either a trademark (™)
or registered (®) symbol accordingly. The use of each is also listed
in the guidelines below.
For more information, contact the AGRSS industry website at www.agrss.com
or its consumer safety site at www.safewindshields.com.
AGRSS Council Logo Usage Policy
®
Guidelines for the use of the AGRSS Council logo as pictured above:
-
Logo can be used only in black and white or in black
and process yellow;
-
Logo must not be changed, rescaled or reproportioned.
No type in the logo may be reproduced less in a size less than 6 pt;
-
It must be used only with a notice of trademark and
registered mark ®;
-
Logo can be used at any size;
-
Logo can be used by all contributing members in good
standing of the AGRSS Council. These are companies that have made
a voluntary monetary contribution of at least $1500 per year;
-
Logo must be used "as is" in advertising;
-
The logo shall not be used in any manner or in any
media in such a way that use could compromise the integrity of the
ANSI/AGRSS Standard;
-
The use of the logo in any advertisements should be
approved by AGRSS prior to usage;
-
Usage is permitted for one year from the date of contribution;
-
A contributing company may not transfer its rights
to use the logo to a non-contributing company;
-
When used on websites, logo should link to the AGRSS
website or (if appropriate) safewindshields.com;
AGRSS "Registered Company" Logo Usage Policy
TM
Guidelines for the use of the AGRSS "Registered Company"
logo, as pictured above:
-
Logo can be used only in black and white or in black
and process yellow;
-
Logo must not be changed, rescaled or reproportioned.
It must be used with a notice of trademark and a trademark symbol
™
-
Logo can be used at any size as long as it meets the
requirements herein;
-
Logo can be used by all registered companies. These
are companies that have successfully completed the registration process;
-
Logo must be used "as is" in advertising;
-
The logo shall not be used in any manner or in any
media in such a way that use could compromise the integrity of the
ANSI/AGRSS Standard;
-
Use of the logo in any advertisements should be approved
by the AGRSS marketing committee prior to usage;
-
Usage is permitted for length of company's registration.
-
When used on websites, logo should link to the AGRSS
website or (if appropriate) safewindshields.com;
-
Logo may not be used on any materials or promotional
items that are sold directly by AGRSS;
-
Logo may be used on apparel worn by employees of registered
companies. If an employee leaves the employment of a registered company
to work for a non-registered company that employee may not continue
to use the logo;
-
A registered company may not transfer its rights to
use the logo to a non-registered company;
-
Logo may not be used on any material in poor taste.
The AGRSS Marketing Committee can assist you in evaluating your proposed
logo usage prior to replication.
