AGRR Magazine

ASA Announces New Education, Training Initiative: KEYS Program Debuts May 5

The Automotive Service Association (ASA) has launched a new education and training initiative, Keep Educating Yourself and Staff (KEYS). Through an ongoing series of regional training events, the KEYS program will deliver quality management education and technical training to automotive service professionals.

The three-day KEYS events will offer three technical sessions taught by the nation's leading instructors. The events will also contain four management seminars, allowing attendees to receive credits toward the Accredited Automotive Manager (AAM) designation offered through the Automotive Management Institute (AMI). Designed to be convenient for attendees, the KEYS event format will include weekend sessions beginning on Friday afternoons and concluding midday Sunday.

"Today, shop owners and their employees are constantly challenged to succeed in an ever-changing business environment and to stay current with the advancements of automotive technology," said Bill Haas, AAM, ASA's vice president of education and training. "The delivery of management education and technical training through the KEYS program will afford automotive professionals more opportunities to further their education. KEYS will offer automotive professionals solutions to the many challenges they face each day."

The ongoing KEYS program will be delivered at various venues throughout the United States this year. The first event will take place May 5-7 at the Hilton Valley Forge in King of Prussia, Pa. Other locations slated for 2006 include Gainesville, Fla., Salt Lake City and Albany, N.Y.

Both members and nonmembers are eligible to register for ASA's KEYS events. For more information about the KEYS program including a location schedule, courses and online registration, visit or call (800) 272-7467, ext. 246.

"ASA has positioned itself as a premier resource for information and education. The KEYS program further emphasizes ASA's commitment to industry education and training," said Haas.

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