AGRR Columnist Publishes Sales and Marketing Book for Auto Glass Shops

Bob Theriot Jr., author of "Sidelites," an AGRR column, and the marketing/sales manager for Southwest Auto Glass, has published "Pounding the Pavement—Tools, Techniques and Inspiration for Succeeding in Sales." The book is designed for those in the auto glass industry.

"This is a really tough industry, and I wanted to help my fellow colleagues any way I could," Theriot says. " I felt the best way was to write a book about selling and marketing."

Theriot adds that he tries to clear up misconceptions about the industry in the book, too. "There are lot misconceptions about the industry and how to market your business. This book can definitely help anyone selling and installing auto glass and related services," says Theriot.

The current book is the first in a series of four and is available for purchase starting this week, worldwide through In approximately a month, Theriot says the book will be made available for purchase on, Barnes& and two hundred other online retailers.

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