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Bob Theriot Jr., author of "Sidelites," an AGRR
column, and the marketing/sales manager for Southwest Auto Glass,
has published "Pounding the Pavement—Tools, Techniques
and Inspiration for Succeeding in Sales." The book is designed
for those in the auto glass industry.
Theriot adds that he tries to clear up misconceptions about the
industry in the book, too. "There are lot misconceptions about
the industry and how to market your business. This book can definitely
help anyone selling and installing auto glass and related services,"
says Theriot. The current book is the first in a series of four and is available
for purchase starting this week, worldwide through Xlibris.com.
In approximately a month, Theriot says the book will be made available
for purchase on Amazon.com, Barnes&Noble.com and two hundred
other online retailers. Need more info and analysis about the issues? |
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AGRR
Columnist Publishes Sales and Marketing Book for Auto Glass Shops
"This
is a really tough industry, and I wanted to help my fellow colleagues
any way I could," Theriot says. " I felt the best way
was to write a book about selling and marketing."