Fixmywindshield.com to Allow Multiple Shops Per Zip
Fixmywindshield.com recently has received some updates, including
the ability to allow more than shop per zip code to compete for
jobs with consumers who visit the site in need of work. This new
option will take effect on October 28, 2007.
"Initially when we rolled out the program, we wanted to differentiate
our site from the other sites that do similar functions," says Larry
Diesbach, the original founder of the website. "We intended to take
the income … and roll it into advertising to grow the site and create
a national branding. However, what we have experienced is shops
registering for zip codes, and basically sitting on them and closing
0 percent of the quotes. This creates a situation in which there
is no revenue to support advertising, and also blocks others from
competing in the same marketplace."
Fixmywindshield.com will allow current companies enrolled in the
program to secure their zip codes for $100 per month, which will
include the cost for 20 booked jobs. There will be no limit to the
number of shops that can sign up for a specific zip code, unless
a shop has paid the aforementioned fee and locked in their zip codes
to their shops.
"We had to initiate a fee to be exclusive in order to drive consumers
to the site. You can have the best product out there, but if no
one knows about it, it does the consumer and the glass shop absolutely
no good," Diesbach says. "We at Fixmywindshield.com are here to
help the industry compete against the big boys like Belron with
the mass media and web presence."
Diesbach adds that the service is intended to assist shops with
quotesnot cut down on competition.
"We are not here to hold back any shop from competing in the market
place," he says. "If you think about it, how many calls does your
shop get a day in which you just are simply giving a quote?"
Diesbach also says he's currently negotiating with three different
point-of-sale providers, in effort to devise an easy way to get
a booked job into to a shop's system.
"We are very confident with our talks earlier in the year with
GLAXIS that we will have an economical solution to directly loading
the data directly into the point-of-sale system," he says.
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