GlasWeld, an Oregon-based manufacturer and international supplier of glass repair equipment, has announced the launch of its new brand identity. The initiative includes a new logo, web site overhaul, product branding and collateral updates. The visual identity represents GlasWeld's forward movement within the glass repair industry.
"GlasWeld has undergone a major transformation with our new brand, and especially with the launch of our new web site," said Mike Boyle, president of GlasWeld. "We are a sophisticated company that puts a great deal of time into industry improvement, product research and development, and service excellence. We chose a look and feel that truly illustrates our tag line of 'Reflecting Excellence in Glass Repair.' And our new brand shows this."
The new logo was developed to show a progression from the previous identity and not to lose existing brand awareness.
"With our new identity, we wanted to convey a respect of where we've been over the last 25 years, while also providing a feeling of moving forward," said Lori Patch, marketing director for the company. "The sleek look of the logo retains our strong history while displaying the fact that we are an innovator in the industry."
Within the GlasWeld brand, the company's main product lines have also been restructured. The company has launched its new system for scratch removal, the G Force™ Scratch Removal System, and its professional windshield repair system, the G Fusion™ Auto Glass Repair System. Subsidiary products in the G Fusion line include the ProCur ™ UV curing light and the ProVac™ injector.
The company launched its new web site at www.glasweld.com, which has been completely redesigned and restructured to better inform its visitors. The site provides a complete overview of GlasWeld's products and services, capabilities and other information.
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