In a bid to set itself apart from the competition, Allstate Corp. has introduced "Your Choice" auto-insurance plans that allow customers to choose perks and discounts according to coverage-though access might cost insureds a little more.

According to an article in the Wall Street Journal, the insurance company will offer such incentives as "free accidents" and future discounts on deductibles to those consumers who pay seven to 15 percent more in premiums. For example, by paying 15 percent more for Platinum Protection, an Allstate Insured can receive up to a "$100 reduction in collision deductible at sign-up with the opportunity to increase discount, possible five percent credit toward the next renewal premium and unlimited accident waivers."

Residents in Texas and Arizona will be the first in the nation to be offered the new, tiered "Your Choice Auto" options and the report indicates that the options will be available to 75 percent of the country by the end of the year.

This is not Allstate's first foray into incentives. In some states, the insurance company gave accident waivers to customers who had been accident free for a set amount of time and other insurers have similar plans as well. The difference with "Your Choice Auto," the report indicates, is that the consumers pick the incentives rather than the insurance company.