ASA Announces AutoWatch as New Member Benefit Provider

The Automotive Service Association (ASA) has announced a new member benefit to provide ASA members with special discounts on AutoWatch, a customer service and marketing tool for collision repair professionals. The program creates a customized Web site for collision repair facilities and allows vehicle owners to view digital photos of their vehicle throughout the repair process via the Internet. In addition to the latest vehicle repair status, the shop's Web site also provides the estimated delivery date and a convenient e-mail link to the assigned service advisor.

"AutoWatch provides body shop operators with a unique win-win-win solution," said John Scully, AAM, ASA's executive vice president. "Their customers win with an unmatched level of customer service; insurers win with improved communication throughout the repair; and the shop wins with substantially fewer phone calls, more satisfied customers and more efficient communication with their business partners. We are very pleased to promote AutoWatch to our members and feel that they should seriously consider using this program."

Additional information regarding this ASA member benefit or others may be obtained by calling the association at (800) 272-7467, ext. 295.