(source: Dow press release)

Dow Automotive Aftermarket announces an exciting new BETAPRO Marketing Tool Kit development for use in marketing your business to insurance professionals. A four hour continuing education course entitled "Windshields: The Invisible Barrier Between Life and Death".

"Windshields: The Invisible Barrier Between Life and Death," is an effective tool to differentiate your business and gain a competitive advantage in the market. The comprehensive program is designed for the auto glass and insurance industries and addresses important issues including:

"Windshields: The Invisible Barrier Between Life and Death" is available exclusively to our BETAPRO partners. BETAPRO is a comprehensive marketing program designed for the retail auto glass company…whether you are one or one hundred locations strong.

BETAPRO marketing tools are professionally crafted advertisements designed to appeal specifically to your customers. The tools include continuing education, signage, displays, high-quality literature and promotional materials - ready and easy to use. All you do is add your shop's name, address, phone number and logo to the newspaper, Yellow Page and radio commercials you choose.

Each advertisement communicates the safety and benefits of using properly trained technicians and the right adhesives. Prospects learn the lowest-priced windshield is not always the wisest choice…and seldom the safest.

To find out if Dow Automotive's BETAPRO and continuing education programs are right for you, contact your local representative or Dow Automotive at 1-800-453-3779.

Dow Automotive is a leading supplier of plastics, adhesives, sealants, plastics-enhanced products, foams, and body engineered systems to the global automotive industry, serving tier, OEM and aftermarket customers. With offices and application development centers worldwide, the organization provides materials science expertise and comprehensive technical capabilities to its customers worldwide.