JN Phillips Auto Glass employees and their customers commemorated the start of the Boston Celtics season by taking part in Project Green, a program launched by The Celtics to help increase sponsor participation in conjunction with the start of their season. The project outfitted employees of the team's corporate partners in Celtics shirts during the workday of the Celtics season opening game versus the New York Knicks on November 2nd.
JN Phillips Auto Glass and other Celtics corporate sponsors, including Dunkin' Donuts, New England Eye Center, McDonald's and Southwest Airlines, participated in the program. The team distributed Celtics shirts for employees of sponsors to wear in celebration of Celtics Opening Night.
"Project Green was a major success in integrating the Celtics corporate partners in the excitement Opening Night," Celtics Executive Vice President of Sales and Marketing Rich Gotham said. "The Celtics are always looking at new and innovative ways to make our sponsors feel like they are a part of the team."
In addition to wearing the shirts provided by the Celtics, some sponsors enhanced the Celtics presence in their workplace. JN Phillips Auto Glass workers wore Celtics hats and the company changed their phone system to reference Celtics Opening Night.
Project Green was one of several corporate partner initiatives associated with Opening Night. Pepsi sponsored an Opening Night Block Party outside the TD Banknorth Garden and Anheuser-Busch ran ticket promotions at various Boston-area bars.
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