IGA Unveils Jobs 4 You: New Internet-Based Marketing Program
for Independent Glass Shop Owners
The Independent Glass Association (IGA), a national trade association,
has announced the creation of a new program it says will help auto glass
shops compete on the Internet using a national directory format website
with search engine enhancement.
According to the IGA, the Jobs4You Program directory website, www.AutoGlassRepair.US.com,
allows independent auto glass shops can compete against the large networks
to secure leads and new customers and includes latest search technologies.
The directory format of the website will present the consumer with a rotating
list of participating shops and a secondary list of all glass shops in
The IGA describes the program as working like the yellow pages. Consumers
looking on the Internet for an auto glass company in a geographic market
will see a shop listed and can contact that shop directly in one of three
ways: on the telephone, using the traditional directory method; emailing
the shop immediately by clicking on a 'contact this shop' button; or,
if the shop participates in the eDirectGlass program, the consumer can
click on a 'get a quote from this shop' button to submit information about
their job directly to the shop's computer or hand-held field unit.
The IGA points out that this is a popular method of 'shopping' to find
the right vendor and is being used for many products and services on the
Internet. The set up gives the consumer a choice and the glass shop can
control their own prices, the association says.
"Over time, this program will prove to be the best thing to happen
to the auto glass industry in a long time - for two important reasons,"
says Dave Zoldowski, president of the IGA.
"The first challenge for the shop owner is to reach the consumer
before the consumer talks to a Third Party Administrator or their insurer,
otherwise, they get steered. This program puts the consumer directly in
touch with the shop first-so the shop can educate the consumer before
they call the TPA. Secondly, this program does not drive down price like
the networks and every other Internet site. Our challenge was to design
a program that put control of price where it belongs-with the glass shop,
not the Internet company or the network," Zoldowski points out.
"We are going operational with the basics in place - meaning that
this program will evolve," said Marc Anderson, executive director
of the IGA.
To assist both the consumer and the independent shop even more, IGA has
partnered with eDirectGlass to offer participants the option of going
totally electronic. This will let the customer fill in a form about their
vehicle and other needed information on line and transmit it to the participating
glass shop of their choice. The basic plan offered by eDirectGlass is
free, but a NAGS license is required.
"eDirectGlass is excited to be a partner in the launch of this new
and innovative program. As more consumers turn to the Internet to fulfill
automotive glass repair and replacement needs, the timing and positioning
of this program couldn't be better," said Gary Hart, eDirectGlass
president and chief executive officer.
"eDirectGlass will provide program participants with a free eDirectGlass
account allowing them to receive leads and schedule jobs in real-time.
In addition, program participants can also take full advantage of eDirectGlass
features such as free network invoicing (EDI), VIN decoding, document
and image management, and more," Hart added.
Forty percent of all consumers now use the Internet to shop for goods
and services and that will only increase. As consumers shift away from
yellow pages and to the Internet, the auto glass shops must shift their
marketing dollars away from yellow pages and to the Internet.
"We're confident this program will produce more jobs for less money
than yellow pages." says Zoldowski.
The program will launch next week.
The Independent Glass Association is the national trade association working
to level the playing field to help independent glass shops prosper and
grow. IGA has contracted with New Auto eCommerce, Inc., a for-profit company
based in Michigan, to provide this service to IGA as an Affinity Program,
meaning a portion of the revenue goes to IGA. The IGA Board anticipates
using revenue from the program to resume its anti-steering activity. New
Auto eCommerce, Inc., is owned by AutoOne, Inc. of which Dave Zoldowski,
IGA Board president, is part owner, along with Marc Anderson, and Jay
Bale, the website designer.
The IGA says glass shops will save thousands of dollars a year over what
they would pay for Internet marketing as a single advertiser, as the cost
includes paid Google, Yahoo, and MSN ads.
IGA members will pay $50/month for their first city and $10/month for
each additional city. Non-members will pay $85/month for their first city
and $17/month for each additional city.
The IGA has two special introductory offers:
1) The first two hundred (200) non-member shops to join the IGA, get two
2) The first two hundred (200) shops (member or non-member) who sign up
and pay for four months service, gets the fifth and sixth months free.
To get two months free, log on to www.AutoGlassRepair.US.com
and use the Coupon Code "promotion."
For more information about the program, contact: Karen
Anderson, program director at 1-866-930-3313.