Joins Equalizer Industries; International Division Created
Henri Goudsmit, who recently retired from AEGIS Tools International
in Madison, Wis., has joined Round Rock, Texas-based Equalizer Industries
as international sales director.
"I had been planning to lead a nice quiet life," Goudsmit says.
After returning from three weeks in Europe, Goudsmit says he received
many calls from Ray Asbery, chief executive officer for Equalizer,
and Eric Asbery, president.
"After news of Henri's retirement reached Equalizer earlier this
year, I just had to make the call," says Ray Asbery, chief executive
officer for Equalizer Industries Inc. "Henri's broad knowledge of
European auto glass markets was very interesting to us. Henri has
made great friends in the auto glass industry in Europe over the
past several years and we thought he might like the opportunity
to continue those friendships ... "
Goudsmit will work from his home in Chicago.
"I really wanted to spend more times with my children before they're
old," says Goudsmit. "With everything electronic now, it doesn't
matter [where I am]."
As part of his new position, Goudsmit says he'll continue to go
to trade showsas he has in the past when he was with AEGISand
do international traveling for Equalizer as needed. He adds, though,
that he looks back on his time with AEGIS fondly.
"I have the highest respect for Bob and Caryn Birkhauser, and they'll
do very well," he says.
Goudsmit also notes that his future work with Equalizer will be
very different than what he's done with AEGIS.
"AEGIS is predominantly windshield repair and Equalizer is glass
replacement," Goudsmit says.
In addition to adding Goudsmit as international sales director,
Equalizer has announced the formation of a new division, Equalizer
International, in an effort to address a substantial increase in
international sales over the past 12 months.
"International business has long been a growing part of our business
but over the past year it has really exploded," says Eric Asbery.
"We decided that the best option was to create a focused environment
for the international business community. Its sole purpose is to
maintain and cultivate sales for successful international business."
Equalizer International has been relocated to a 10,000-square-foot
facility that will allow the company to ship international orders
quickly and efficiently.
"The idea is to create an autonomous environment that supports
international sales and support processes on a daily basis," says
Conny Branham, Equalizer International's customer service director.
"We are staffed with long-time Equalizer employees who know our
products thoroughly, but specialize in the tools designed specifically
for the international market."
HERE for the full text of the press release about Goudsmit's
HERE for the full text of the press release about Equalizer's
new division, Equalizer International.
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